Goudy Sans Serif also has distinctive edges that cannot be defined as serifs. Times New Roman Sans Serif has a very unique look, making it nothing like the serif version. There are also sans serif versions of traditionally serif fonts. Also, the Camella, Brisk, and EnviroD fonts work beautifully for businesses who want to portray a modern yet stylish image. The rounded letters give it a chic feel, and I often use it in ads for boutiques or salons. However, some stylized sans serif fonts lend themselves wonderfully to businesses like hair salons and photographers. I alternate between the book, medium, bold, and black condensed typefaces, depending on what has to be emphasized and what is just the body of the - I am a graphic designer too, and I understand why you would pick a serif font for a salon. There are no wispy pieces to distract from the text and make it hard to read, and the squished letters fit much better into the allotted space. That is why I prefer using condensed sans serif fonts. Often, this text is lengthy and has to fit within a certain space. I am responsible for typing up legal advertisements and disclaimers. I try to stick with these while designing. This list came installed on the computer when the company bought it. My computer actually has a list of web safe fonts. I was glad that I only did this as an experiment, or I would have gotten into trouble. The smaller two lines of text were illegible. The serif font looked okay on the headline, but on the subheader, it started to lose clarity. It had a headline and a subheader with two lines of smaller text. The ad was a small block ad, only 250x250 pixels big. I tried it one time and previewed it, just to see what it would look like. Companies who want their brands to appear more youthful and relatable tend to use sans-serif fonts.” Companies such as Apple, Microsoft, Nike, and Netflix all utilize sans-serif fonts in their branding.I make the ads for our company's webpage, and I was instructed during training never to use a serif font for a web ad. According to Joe Rinaldi, a UX designer at Impact, “sans-serif fonts give off a feeling of being casual, informal, friendly, and very approachable. Like serif fonts, sans-serif fonts also are able to influence viewers. Some of the more popular sans-serif fonts include Helvetica, Arial, Futura, and Proxima Nova. Headlines and subheads that rely on bold, clear messaging benefit from sans-serif fonts more than from serif fonts. Sans-serif fonts, on the other hand, behave differently from the more traditional serif letterforms. The shapes of the letterforms are flowing and designed to guide the eye to maximize readability and reduce eye strain.
For many readers, whether they know it or not, serif fonts convey dependability, perhaps because serif fonts are recognized as the traditionally stylized lettering most used in books. Serif fonts can be seen in many of the brands we recognize today, from Time magazine to The Gap and even the New York Times. According to contentgroup in the article “The Psychology of Typography,” serif fonts represent the idea of “authority, tradition, respect, and grandeur.” Some of the most used serif typefaces include Times New Roman, Baskerville, Caslon, and Garamond.
These forms have a unique look and feel that can influence the way a reader views content. The two font types we will explore are serif and sans serif. To understand how typography can influence us, we must examine the most commonly used forms of typefaces and what they represent. But why do we recognize these design choices as visual transgressions? Is there something in our brains that decides how language should be represented on a page? As it turns out, there is a science behind typography that dictates and influences our psychology and, to some extent, even our physiology. To our horror, we’ve all come across that document rendered in Comic Sans, or the occasional headline struck in three fonts and four colors. Yet it’s nearly impossible to ignore when a typographic faux pas occurs. This statement is not intended as a negative commentary on people’s reading habits: well-executed typographic design should be invisible to the reader. When was the last time you found yourself admiring that bold headline or subhead? Or that crisp body copy and well-formatted caption? The truth is that most people rarely consider the typefaces they are bombarded with on a daily basis.